Rhove is real estate investing for everyone — an app where users can invest in real estate for as low as $1 in one minute. I worked with product owners, engineers, and marketers to bring the core investing experience to life.
I joined just as Rhove was pivoting towards $1 / share real estate investing. We built the core app experience and launched mid 2022 official SEC approval experiencing strong growth since.
1) Discovery: Established user personas and core user journeys to satisfy basic demographic & psychographic needs.
2) Design: Took "data-driven" AND "hypothesis-driven" approach to designs. Optimized for speed of delivery, going from 0-1 first, then refining.
3) Refine: Worked with product owners and executives to enhance user experiences based on data or business needs.
The average retail investor has ~$400 in traditional investments. Our goal was to match that investment with real estate.
• Connect web3 wallets and mint Rhove investment rewards and others as custom NFTs
• Enabled crypto buying / leveraging services to fund investment accounts in USD
• Users can earn up to $500 to invest by referring friends
• Custom social activity feed where users can learn from other investors in their community and stay connected to properties
• $100,000+ deposited on the platform with $30,000+ invested in properties since launch
• We launched with an "early access" and "drop day" experience. However, the additional passcodes caused confusion and hindered conversion. Once we removed those hurdles we saw a significantly higher number of investments.
• After launch, we realized our promo cards on the dashboard were pushing down property content, leading to user confusion after account creation. We pushed all promotional content to the notification center, elevating the property content, and as a result we saw double digit percentage gains in users who advanced to property pages and invest flows.
• Increased app store rating from 4.1 stars to 4.4 stars
